The Color Pink

We absolutely love the color pink. While the late 20th century saw the novel identification of pink with "little girls," the appearance of the color throughout human history and across an expanse of cultures (in clothing, architecture, and painting) is worthy of at least a brief mention.

In many languages, the color's name refers directly to some variety of "light red" flower (rosé in French, momo-iro - or peach blossom - in Japanese). Its first association, therefore, and thus often its enduring symbolism, is of the beauty of nature, of the joyful blossoms of Spring, and the renewal of life after the darkness of Winter. In fact, it is for this very reason that Church iconography has often depicted the Christ-child in pink robes, or holding pink flowers, as the symbolism is clearly one of new life and rejuvenation.

This cultural celebration of pink goes still further. Some of the most masterful works of architecture, from Havana to Morocco (pictured above) are constructed of a gorgeous pink sandstone, or painted pink in order to replicate the effect. The tranquility one encounters in such spaces makes it easy to believe studies that claim, psychologically, the color pink promotes peace and serenity.

Lastly, we'd go so far as to pedict that we might be about to see a natural dyeing craze with pink as we've recently been experiencing with indigo. The process is so easy (you basically boil avocado pits then soak your fabric... done), and the ability to customize or revitalize a current piece is so rewarding, we can only hope we see such a "home-brewing" trend come to fruition. 

Either way, whether in nature or in art, the world often seems its most beautiful when colored pink, and we’re committed to doing our part to keep it that way.

Translation... pink is dope. 

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